Allow us to elaborate. First and foremost, we're looking for people with a little experience, let's say at least 3 years in this silly little business. Or, maybe you've been writing since the mid-15th century and are also an experienced time traveler. If so, (not gonna lie) we're interested.
Second, mastery of the written word. Headlines, scripts, content, long-form, short-form, all the things a professional advertising writer is asked to write. Conceptual strength is a must. Ability to flex tonally, also a must. Being able to present said work with the confidence of Lady Gaga at a karaoke bar? Also quite valuable.
Third, the ability to think beyond the traditional. Creative brainpower is the start. But being strategic, having fluency in culture and content creation along with an understanding of emerging technologies, AI, etc. will set you apart.
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